Getting your stuff to go viral is the holy grail of content marketing. And, just like the holy grail, it eludes most of us. Still, scientists research it, marketers analyze it, and the rest of us spend hours, weeks or even months fine-tuning our content so that it checks off all the virality boxes.
What makes content go viral? To answer this, I’ve brought in (figuratively) four guru-level content marketers to share their thoughts. At the end of the article, I’ll boil this all down into 5 easy-to-follow steps. Deal?
Neil Patel teaches that, in order to write viral content, begin with what’s currently trending. To do so, type in your niche’s keyword into Google Trends. Writing articles on trending topics, especially as the trend is just starting, is a good way to get more eyes on your content.
Patel’s second suggestion is to mimic what’s already working, but deliver above and beyond. Go over to Buzzsumo.com (not a free option), and search...
It used to be that you could put a post up in your blog that would magically attract visitors. Now, posting an article on your blog might get you get a trickle of visitors if you’re lucky.
And that really sucks. Because you worked so hard on your article. Heck, you even turned off your phone and missed watching one of your favorite YouTube channels go live.
You try this maybe two more times at the most, and, after getting virtually nothing in return for the hours you spent searching Thesaurus.com for just the right word, you throw in the towel. After all, when it comes to the internet, it’s no longer the wild, wild west.
My question to you is, are you expecting too much from your content?
Or not enough?
3.5 billion people worldwide search Google each day. And most of what they’re searching for are solutions to their problems.
It makes perfect sense that, to reach these 3.5 billion people (or the 100,000 people or so searching in your niche), you should write...
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