Getting your stuff to go viral is the holy grail of content marketing. And, just like the holy grail, it eludes most of us. Still, scientists research it, marketers analyze it, and the rest of us spend hours, weeks or even months fine-tuning our content so that it checks off all the virality boxes.
What makes content go viral? To answer this, I’ve brought in (figuratively) four guru-level content marketers to share their thoughts. At the end of the article, I’ll boil this all down into 5 easy-to-follow steps. Deal?
Neil Patel teaches that, in order to write viral content, begin with what’s currently trending. To do so, type in your niche’s keyword into Google Trends. Writing articles on trending topics, especially as the trend is just starting, is a good way to get more eyes on your content.
Patel’s second suggestion is to mimic what’s already working, but deliver above and beyond. Go over to Buzzsumo.com (not a free option), and search...
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